Author: KJ Eastwick
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Using communities to market
Marketing books for nonmarketers is a drag. There, it’s been said. It costs money and time. But what if there was a way to market books that cost nothing and relatively little time? That’s where finding the right community comes in (and if you can’t find the community, then maybe you need to start one).…
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Series Complete!
Congratulations to KJ Matthews for the publishing of her complete series, The Odyssey of the Seven. Seven teens struggle with the knowledge that they are alone. Their families dead. Their belongings consist of what they are wearing. Stuck in a glorified escape pod, the teens must learn how to survive in a universe with hidden…
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Measuring success
As authors, we need to market for ourselves. But how do you know if your marketing was successful. There are generic trends that follow every publication (not low-content books). The generic trend for fiction from debut authors is as follows We read somewhere that over 50% of marketing did not work. And after almost a…
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Face to Face selling
Authors sell books face to face because of the relationship they establish with their potential readers. Think about walking into a market and seeing someone selling soap or something similar. You think “oh that’s nice.” and then the seller engages you in conversation about almost anything and you walk out with a bar of soap.…
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Marketing Goals
Time, we all need it and as a company where we also have day jobs, time is very important. When K J started on her quest to publish, she knew nothing about marketing. If you ask her, she’ll say “I don’t know what I don’t know, but I do know, I don’t know much.” We…