Post-publication, authors need to advertise their books. There are a variety of ways to do this.
- AMS Ads – advertise were people are actively hunting for books to buy
- Facebook – capture people who are browsing everything
- In-person events – can be lucrative, but don’t forget to include your time when working out if your event made a profit. If you are selling face-to-face, you can’t be writing (or I can’t write when I am meant to sell books, you maybe able to).
- Online book fairs – List your book with someone who organises the book fair such as C.L. Cannon.
- Goodreads, Bookbub, and other promotions
There will be a heap of other ideas, but today, we are focusing on online book fairs.
To look at a live book fair, go to https://clcannon.net/bookfair . Here the organiser has created links to hundreds of books and sorted them according to genre (we told her the genre). Then, each person with a book listed is required to send the link to their mailing list and social media sites.
Essentially, you advertise 200+ author books and those 200+ authors advertise yours. There is a cost for this, but if you were advertising on Facebook or Amazon, you’d spend more just to find out if your ad was successful, and whilst you may be able to get a book event for free, this is a cheap avenue to get exposure to other authors lists.